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Digital marketing for roofing contractors in St. Louis can help you get more calls from real customers, not time-wasters. If you do both residential and commercial roofing, this blog will show you simple steps to help people find you on Google, trust you, and call you.

Here is the simple plan most roofers need:

This is the core of digital marketing for roofing contractors. Now let’s walk through each part.

Many roofing companies lose calls for the same reasons. None of these are complicated, but they matter.

If your services, photos, service area, or business info are incomplete, Google may not show you as often.

People want quick answers like:

• Do you do residential and commercial roofing?
• Do you serve my area near St. Louis?
• Can I call you right now?

If they do not see that fast, they leave.

A competitor with fresh reviews usually gets the call first, even if you have better work.

If someone fills out a form and you reply hours later, they might already be booked with another roofer.

Your Google Business Profile is what shows in the map area when someone searches “roofer near me” or “commercial roofing St. Louis.” It is often the first thing people see, so make it count.

List your main services clearly, such as:

• Roof replacement
• Roof repair
• Storm damage
• Flat roofs
• Commercial roofing
• Roof coatings
• Roof inspections

If you want help building a strong plan for how you show up on Google, this page can help: SEO for contractors.

Try adding photos every week. Simple wins:

• Before and after photos
• Your crew on site (clean and professional)
• Close-ups of quality work
• Trucks and branding
• Commercial job sites and finished roofs

Double check:

• Phone number is correct
• Business hours are correct
• Service area includes St. Louis and nearby towns
• The call button works on mobile

Keep it simple:

• “This week’s roof replacement in St. Louis”
• “What to do after storm damage”
• “Commercial roof maintenance tips to prevent leaks”

This is a big part of online marketing for roofers because it keeps your profile active and helpful.

A lot of roofers invest in roofer internet marketing, but the website loses the lead. The fix is usually basic.

In the first 5 seconds, your site should say:

• What you do (residential and commercial roofing)
• Where you do it (St. Louis area)
• How to reach you (call button and simple form)

If you want your website built to get more calls, start here: contractor website design.

Add your phone number:

• Top right of the site
• A “Call Now” button on mobile
• On every service page
• On the contact page

Examples:

• Roof replacement in St. Louis
• Roof repair in St. Louis
• Storm damage roofing in St. Louis
• Commercial roofing in St. Louis
• Flat roof repair in St. Louis

• What the service is
• Who it is for
• Common problems you solve
• Photos of your work
• A clear call to action

Add:

• Reviews
• License and insurance info
• Warranties
• Financing options (if you offer them)
• Brands you install (if relevant)

This is where digital marketing for roofers becomes real results, because trust turns visits into calls.

To get more calls in St. Louis, Google needs to clearly understand who you are, what you do, and where you work.

Your business name, phone number, and website should match across:

• Your Google profile
• Your website
• Online listings
• Social pages

Add a small “recent projects” section on your site or Google profile. Include:

• Type of roof
• Problem solved
• Photos
• General area (if you are allowed to share it)

This is the kind of simple proof a strong roofing digital marketing company will focus on.

Keep it plain and useful:

• “What hail damage looks like on a roof”
• “When a small leak becomes a big problem”
• “How often a commercial roof should be checked”
• “What to expect during a roof replacement”

This supports marketing roofing business efforts because it answers the questions people ask before they call.

Reviews are often the deciding factor. People want to know they can trust you before they call.

• Recent reviews
• A steady flow of new reviews
• Replies from your team

A roofer with 15 fresh reviews can beat a roofer with 200 old reviews.

“Hi [Name], thanks again for choosing us for your roof. If you have 30 seconds, would you leave a quick review? It helps local homeowners and property managers find a roofer they can trust. Here is the link: [link]”

Keep it short and respectful. For a negative review:

• Thank them
• Say you want to fix it
• Ask them to contact you directly

This builds trust for both residential and commercial customers.

Ads can bring faster results, especially after storms, but only if your website and follow-up are ready.

When ads are worth it

• You can answer calls quickly
• Your website has clear service pages
• You can track calls and forms
• You know which services you want more of

The most common reason ads fail

The ad is not the problem. The landing page is.

If the page is slow, confusing, or has no proof, you pay for clicks that do not call. This is why digital marketing for roofing contractors should start with your profile and website first.

Many leads are lost because the response is too slow.

A simple follow-up plan

• Instant text after form fill: “Thanks, we got your request. When is a good time to call?”
• Follow-up text the next day if no reply
• A short email explaining what happens during an estimate
• Reminder text before the appointment

This is one of the easiest ways to improve results from online marketing for roofers.

You do not need fancy reports. You need clear answers.

Track these basics

• How many calls came from Google
• How many forms were filled out
• Which service pages get the most visits
• Which areas are calling most
• Which leads turn into estimates and jobs

When you track this, your roofer internet marketing stops being guesswork.

Here is a simple plan you can follow.

Week 1: Fix your Google Business Profile

• Update services and service areas
• Add new photos
• Confirm phone, hours, website link
• Add one short post

Week 2: Fix your website to get more calls

• Add clear call buttons
• Improve the top of your homepage
• Build or update your top service pages
• Add reviews to key pages

Week 3: Build local trust

• Clean up your business info across the web
• Add one helpful page or blog post
• Add a small project gallery if possible

Want to see examples of how we build clean, clear sites? Here is our work: Portfolio.

Week 4: Reviews and follow-up

• Set a weekly review request goal
• Add a simple text follow-up for new leads
• Review what brought calls and do more of it

This is a practical way to start digital marketing for roofing contractors without feeling overwhelmed.

If you are tired of guessing, Designs Dx can help you build a simple plan that gets you found and helps you turn searches into calls. We help with websites, SEO, reviews, and follow-up systems that support real growth.

If you want a clear plan for your roofing company, book a strategy call below.