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Roofing social media management helps roofing companies turn posts into real leads, mostly through Facebook and Instagram messages. If you do both residential and commercial roofing, the goal is simple: show proof, build trust, and make it easy for people to message you.

If you want more roofing leads through social media messages, focus on these five steps:

That is the core of roofing social media management for lead generation.

If you also want to show up on Google and get more calls, read this guide on our blog: How Roofers Can Show Up on Google and Get More Calls.

If you post but do not get messages, it is usually because one of these is missing.

This is why roofing social media marketing needs a plan, not random posting.

Before you post more, make sure your pages are built to turn visitors into messages.

On both platforms, make sure you have:

• A clear business name
• A short description of what you do
• Your service area
• A link people can click
• Real job photos as your main images

“Residential and commercial roofing in St. Louis. Repairs, replacements, and storm damage help. Message us to get started.”

Use a main button like:

• Send Message

Make sure you have:

• Message enabled
• Your email and phone listed
• A link that takes them to your contact page

If you want people to book a strategy call after they message, link to your contact page: Contact Designs Dx.

Your pinned post should answer three questions fast:

• What you do
• Where you work
• How to message you

Pinned post script (copy and paste)

“Need roofing help in St. Louis? We handle residential and commercial roofing. Message us with your city and the issue and we will guide you on next steps.”

People check these before they message.

Best highlight ideas for roofers

• Roof Replacements
• Repairs
• Storm Damage
• Commercial
• Reviews
• Before and After
• FAQs

Best featured section ideas for Facebook

• Reviews
• Photos
• Services
• About

This is a big part of roofing social media because it removes confusion and builds trust fast.

The best way to get leads is to post content that makes people say, “I need help,” then message you.

Before and after photos

Post the problem, the fix, and the final result.

Caption idea:
“Before and after in St. Louis. If you have a leak or storm damage, message us with your city and what you are seeing.”

Short job site videos

You do not need fancy videos. Use your phone.

Video ideas:

• What we found during this inspection
• 3 signs of storm damage
• Flat roof issue we see all the time

This is strong social media roofing content because it looks real and proves you know your work.

Reviews and customer stories

Turn reviews into posts:

• Screenshot the review
• Add a roof photo if you have it
• Thank the customer
• Add “Message us if you need help.”

Crew and safety posts

People hire people. These build trust.

• Crew highlights
• Safety checks
• Training
• Community work

Storm damage signs

Show what hail or wind damage looks like and what a homeowner should do next.

Roof leak warning signs

Keep it simple:

• Water spots on ceilings
• Drips after rain
• Missing shingles
• Wet insulation smell

When a repair becomes a replacement

Explain in plain words what “too far gone” can look like.

Commercial roof issues property managers care about

Examples:

• Ponding water
• Seam separation
• Drain problems
• Blisters or bubbles

These posts support online marketing for roofers because they match real problems people deal with.

You do not need to sound salesy. Just be clear.

Examples:

• “Not sure if you need a repair or replacement? Message us a photo.”
• “Storm damage check. Message us and tell us your city.”
• “Commercial roof checkup. Message us and tell us your building type.”

This is simple social media marketing for roofers that brings real conversations.

You do not need perfect writing. You need clear writing.

1. What we did
2. Why it matters
3. What to do next

3 caption examples for residential jobs

1. “Replaced a leaking roof in St. Louis. This helps stop water damage. Message us if you need help.”
2. “Storm damage repair done fast. If your roof looks like this, message us with your city.”
3. “New roof installed this week. Want an estimate? Message us and we will guide you.”

3 caption examples for commercial jobs

1. “Flat roof repair for a local building. Fixed seam issues and pooling water. Message us for help.”
2. “Commercial roof inspection completed. Found early issues before bigger damage. Message us.”
3. “Roof coating project finished. Helps extend roof life. Message us to talk through options.”

Use short lines like:

• “Message us and we will help.”
• “Want an estimate? Message us.”
• “Not sure what you need? Message us a photo.”
• “Message us with your city and the issue.”

Fast reply script (copy and paste)

“Thanks for messaging. Is this residential or commercial? What city are you in? What is the main issue you are dealing with?”

Follow-up script if they stop replying

“Just checking in. Do you still want help with your roof? If yes, reply with your city and the issue.”

You need consistency more than volume.

Simple 4-post plan (easy and consistent)

• 2 proof posts (before and after, job photo)
• 1 problem post (storm damage signs, leak signs)
• 1 review post

Strong 7-post plan (faster growth)

• 3 proof posts
• 2 problem posts
• 1 review post
• 1 short video

Stories plan for both platforms

Stories often lead to messages because they feel personal and quick.

Daily story prompts (quick list)

• Job site today
• Before and after
• Quick tip
• Review of the week
• Ask us a question

You do not need to run ads all the time. You can boost the posts that already do well.

When boosting a post is worth it

• The post gets comments, shares, or saves
• You have openings on the schedule
• You can reply fast to messages

What to boost (and what not to boost)

Boost:

• Before and after posts
• Storm damage posts
• Review posts with a real job photo

Do not boost:

• Random memes
• Posts with no clear next step
• Posts with unclear photos

This helps your roofing social media management bring leads faster.

You do not need complicated tools. Track simple numbers.

What to track each week

• Number of new messages
• Number of qualified leads
• Number of estimates booked
• Which post brought the most messages
• How fast you replied

How to tell good leads from junk leads

Good leads:

• Share a city
• Share a clear issue
• Reply to your questions

Junk leads:

• No details
• No replies
• Weird requests that do not match your services

Week 1: setup and proof

• Fix your profile and buttons
• Pin one clear post
• Post 3 proof posts

Week 2: build a content bank

• Collect 20 job photos
• Collect 10 before and after sets
• Collect 5 reviews
• Record 3 short videos

Week 3: post and reply fast

• Follow the 4-post weekly plan
• Reply to every message quickly using the script

Week 4: boost one strong post and review results

• Boost your best post
• Track messages and booked estimates
• Repeat what worked

This is a simple system for roofing social media management that brings messages, not just likes.

If you are too busy to post, or you want a simple plan that brings more messages and better leads, Designs Dx can help.

Book a Strategy Call below.